Inlays and Medallions Give Wood Flooring a Unique Look

Hardwood Floor Sales & Installation in Silver Spring, MD

A hardwood floor is an unmistakable flooring choice that gives rooms a warmth and beauty unmatched by other materials. Hardwood floors are still in high demand today, as it is not surprising that they have stood the test. Many hardwood floors have been covered in carpet over the years. They were then uncovered and refinished to their original glory a few years later. My Affordable Floors is the best place to go if you are looking for hardwood floor refinishing experts in the Milwaukee, Racine and Chicago areas.

While finished hardwood flooring is beautiful, homeowners often want a distinctive look to their home in order to reflect their individual style. Hardwood flooring is usually made from maple or oak, which are both beautiful but very common. Some woods are not as unique as others, but they can still be used for those who want something different. My Affordable Floors offers its installation service for medallions and inlays to their customers.

To see more of our amazing work, visit our online gallery. These pieces of art require skill and years of experience in hardwood flooring. In-lays and medallions are often made of icons or geometric shapes that have special meaning to the customer floor services. Our artists will work closely with you to create a look that reflects your personal taste and deliver amazing results. Although My Affordable Floors is proud of the work they do in flooring, these challenges give us the opportunity to create beautiful works of art within a hardwood floor.

Wood floor medallions or in-lays are a great way to add style and character to your floors. Wood medallions are available for installation in new construction and in existing floors during the repair or refinishing process. My Affordable Floors offers the best quality, selection, and design with unmatched service. Your floor medallion or in-lay can be customized to meet your requirements. This will add an extra special touch to your home and office.

Big Things in Small Packages – An HTC Gratia Review

The initial school of applications to remember in regards to increasing your residing production is applications linked to driving and obtaining your path around. They are GPS applications, and they basically turn your smartphone in to a tiny portable GPS device. These purposes permit you to only put in your location and you will be able to see regional restaurants or even the addresses of your friends and family.

Google Maps Navigation is a great request that can help you attain only that. This is ostensibly an intelligent telephone version of the extremely popular internet site on the web that enables people put in directions and search for locations. Google’s Maps Application presents satellite and street views that other cellular applications do not provide.

Firm applications for the LG Enjoyment will also be essential because they can support us remain structured and produce life much easier for us. Organizational applications can include applications that assist you to with arrangement and conference visits and deadlines, in addition to applications at that support you place up calendars and even produce your own to accomplish provides through the touchscreen and writing performance of the phones. It is becoming harder to remain on top of points today in contemporary life, because so many folks have many obligations to tend to, so when you’re able to turn your smartphone in to an ally to help you remain attached and up to date with contemporary life, then it’s value using advantage of.

Mobile Searching has additionally become remarkably popular and that’s why there are many searching purposes for sale in the App Market. These kinds of applications can give you directions and addresses and results to the nearest centers, shops, food markets, and other aspects of contemporary life that you could be enthusiastic about locating in the actual world. You can also use such applications to learn all sorts of reviews of stores that can help you determine which keep you are enthusiastic about visiting or getting points from.  Shycocan

As you will see, you can find several features about the LG Enjoyment can be good for day-to-day coping with several applications, including applications for driving, searching, and work. Along the way, it would perhaps not be described as a bad idea to look in to some accessories such as a data wire, an incident, screen defender, and a Wireless headset. Using a data wire you will be able to transfer files from your PC to your telephone and the Wireless headset allows you speak hands-free as you get which is often really good for your safety.

their residence to examine if the garage door closed. Get some good bit of mind and don’t be concerned about turning everything down before you leave. You are able to turn everything down without even being there. Hook up to the user screen, shut garage door and always check any parts you may have forgotten. A good home may also support keep you on-time.

Simplify your house and perform the House Movie audio, movie, and some other parts all from distant control. One handy remote control is an easy and easy solution to play music in virtually any room at anytime. If you prefer music, utilize the multi-room audio function and balance out the acoustics in your home. You can be green and appreciate the right feel in most room with lighting control. Dimming your lights uses less energy, thus helping you save money. Enjoy get a handle on from everywhere with an intelligent telephone or web connection. Get some good bit of mind and monitor your house security while on the road.

Raffi Master – Poker Participant or Organization Person?

Start up organizations perform a massive position in society today. Apple was after a start up in a garage, until it got the financing it needed to be a multi-billion money corporation. Bing, also, was a start-up, with inventory brokers at one time offering the internet research giant’s gives at under $5. It happens to be difficult for Raffi Master to choose whether to enjoy herself enjoying poker, his love, or locating more great start up organizations like Bidz.com to help thousands or tens and thousands of investors ensure it is wealthy, too.

On the main one hand Raffi Master has already established plenty of accomplishment enjoying tournament poker with lots of victories in Colorado and Vegas. Nevertheless his accomplishment with start up organizations has been much more impressive.

As a co-founder of online market big Bidz.com back in 1998 he served Bidz.com enhance the $28 million had a need to grow and later go public login pkv games. Investors were honored significantly when the company floated on NASDAQ at $8 and within a couple of months reached $22.50.

“I’ve generally loved enjoying poker” Raffi master said, your competitors actually gets me going. “After I truly realized how to perform I was hooked “.Raffi King’s desire would be to win a desirable bracelet at the World Series of Poker used each year in Las Vegas. “One win there may pay life changing money” Raffi Master says.

At this time Raffi Master is working together with a small grouping of doctor’s designers and entrepreneur to develop the sides initial early caution detection system aimed at avoiding SIDS or unexpected child death syndrome. “I realized I desired to be part of this challenge the minute I saw it,” Raffi said. SIDS, also called’Crib-Death ‘, is really a sad thing that influences tens and thousands of babies each year.

When we can help to save yourself actually one then it was price it. You are able to learn more about this excellent new challenge by visiting the company’s web page at Rural Life System. This device can hopefully be in the stores within a year.

Collector Car Insurance – Top 6 Benefits of Specialty Collector Car Insurance Companies

Would you actually question why various cars set you back various amounts for vehicle insurance premiums? Why is it a new Corvette may possibly set you back $1,600 dollars a month in vehicle insurance and an older Buick Regal may possibly just set you back $90 monthly? The brand new vehicle insurance price versus the previous vehicle insurance price is just a matter that you must evaluation before you decide any car. Evaluation insurance prices before you decide and you will not get caught in an economic trap.

New cars price more to insure than previous cars for three reasons. First, an automobile theft of a new and incredible vehicle prices a great deal more compared to the vehicle theft of an older and normal type car. That is because of the large value difference of the new vehicle versus previous car. For example, a new Chevy Caprice is much more costly to insure than an older Chevy Caprice. It just prices additional money to replace a new, costly vehicle than an older, less costly car.

Next, the fee to repair a new vehicle is much more than the fee to repair a vintage car. Therefore, that truth will also boost your insurance advanced price for a new car. For example, in case a new Chevy Caprice is broken in an accident, the vehicle repair center will demand you much additional money for fixes than if the subject vehicle were a ten-year previous Chevy Caprice. For this reason, your insurer will demand you a great deal more insurance premiums on a new car than an older car because of such fix costs.

Next, the type and type of vehicle also will greatly influence the cost of Car insurance premiums your vehicle insurance business will demand you. Insurance organizations use actuarial statistic tables which show them yesteryear reduction knowledge on unique models and forms of cars. They use these tables, to simply help estimate what premiums to demand their clients in the future. Mathematical tables show these insurance companies that owners of certain models and forms of cars, such as activities cars, take part in more dangerous driving conduct than owners of cars which can be of normal type and style.

For example, insurance business statistical tables reveal that the insurer has skilled more failures with activities cars than with normal cars. It is because the master of a Corvette will probably push such vehicle quicker and riskier than the master of a Toyota Camry. With such pace and chance also arrives more failures for the insurance companies. With such chance and reduction raise, the insurance business should then raise their return and demand more for vehicle insurance premiums.

Another example of how the sort and style of car may possibly provide an insurance business with more chance is the off-road type vehicles like the Hummer type of vehicles. These vehicles are designed to perform in the off-road type environment. They’re increased up down the floor more than typical automobiles for less than carriage clearance. Also, there is also four-wheel push capability.

With such style capabilities, the statistical tables reveal that the insurance business has skilled more failures with these types of cars than typical cars. The reason being the owners of such vehicles will take part in off-road driving which can be equally dangerous to the vehicle and driver. In reality, some insurance organizations may possibly bar recovery for such problems, when the master of the covered car was broken while any engaging in dangerous, off-road driving. Again, with more chance, the insurance business will increase return and ergo vehicle insurance premiums. Since you know that certain models and forms of cars price more to insure than others, you need to be wise about what kind of car you will buy.

Rather than have a guess at everything you think a vehicle’s insurance prices are, call your car or truck insurance business and question your insurance agent for a free vehicle insurance estimate for the actual type of car that you are interested in buying. You can get a conclusive answer to your issue of whether or not you are able equally the automobile and the insurance premiums necessary to protect your car or truck against covered losses.

Enough time to create such evaluation isn’t after you acquire a vehicle. When this occurs with time, it’s also late. Enough time to create such evaluation is way before your buying an automobile. You actually want to be ready to create equally vehicle payments along with insurance advanced payments. Get a free vehicle insurance estimate in advance and prevent economic problems.

Secret Behind Technology Blogging: A Best Niche In Blogging

It is no secret that there is a secret behind technology blogging; it is one of the best niches in blogging. Blogging about technology is one of the best ways to get ahead in modern society. In fact, technology blogging is the best niche in blogging these days for anyone who wants to start up a successful business.

If you plan to create a new business or any successful business ventures, one of the best ways to do so is to consider the technology niche in blogging.

The Secrets of Niche Blogging: Technology

These days there are so many technologies to choose from, it’s hard not to blog about them. Some popular examples of technology blogs include:

iPhone how to guides and tutorials

Information and technology news

Technology updates and rumors

The latest technological breakthroughs

Android

Windows and Mac

Technology Editorials and Opinion Pieces

Technology blogs are the perfect accompaniment to a day job although many people find running a niche technology blog can be exciting and take up a bit of time on the side.

How To Run A Successful Secret Technology Niche Blogging Business

It doesn’t take very long to get a niche technology blog up and running. All one need to do is set up a blog account, which is easily done through WordPress or any other free blogging module.

Typically it helps to add a new blog post at least once or twice a week, if not daily. This helps to compete with ultra high-ranking websites. The technology niche is one of the simplest niches to write about.

There are tons of information readily available about most forms of technology. There is always something new in the news about the latest iPhone, or what some star or celebrity has done with their Mac, or latest technology device.

The other approach to technology is writing about how you made money using technology. Most people want nothing more than to learn about how they can make money using technology. And, that is essentially what you do when you create a niche technology blog… make money using technology.

Another great niche in the technology arena is a blog focusing on general technological advances and information. However, the competition for a niche that broad however, may be very high, especially when it comes to purchasing AdSense revenue. If you can narrow your technology niche down significantly, to something very narrow, then you will reap the benefits.

Good, narrow niches are well thought out. Some examples may include very detailed subjects and niche topics, including:

iPhone covers and cases

Android Travel Phones

Mac laptop covers and cases

Windows technological breakthroughs

The more narrow the subject material, the more likely you are to select keywords that bring in targeted audience members. There is also less likely to be competition for your keywords. You want to pay as little as possible to attract AdSense revenues. This is how to make the most bang for your buck when blogging on technology.

Remember that the secret is out; technology is a great niche to take advantage of. People are constantly seeking new and exciting information about technology. So discover the areas you can write better about, and dig in. Discover for yourself the secret behind technology blogging and find a good niche in the technology blogging that you and your business can get benefit from.

Leaping Into the 6th Technology Revolution

We’re at risk of missing out on some of the most profound opportunities offered by the technology revolution that has just begun.

Yet many are oblivious to the signs and are in danger of watching this become a period of noisy turmoil rather than the full-blown insurrection needed to launch us into a green economy. What we require is not a new spinning wheel, but fabrics woven with nanofibers that generate solar power. To make that happen, we need a radically reformulated way of understanding markets, technology, financing, and the role of government in accelerating change. But will we understand the opportunities before they disappear?

Seeing the Sixth Revolution for What It Is

We are seven years into the beginning of what analysts at BofA Merrill Lynch Global Research call the Sixth Revolution. A table by Carlotta Perez, which was presented during a recent BofA Merrill Lynch Global Research luncheon hosted by Robert Preston and Steven Milunovich, outlines the revolutions that are unexpected in their own time that lead to the one in which we find ourselves.

 

  • 1771: Mechanization and improved water wheels
  • 1829: Development of steam for industry and railways
  • 1875: Cheap steel, availability of electricity, and the use of city gas
  • 1908: Inexpensive oil, mass-produced internal combustion engine vehicles, and universal electricity
  • 1971: Expansion of information and tele-communications
  • 2003: Cleantech and biotech

 

The Vantage of Hindsight

Looking back at 1971, we know that Intel’s introduction of the microprocessor marked the beginning of a new era. But in that year, this meant little to people watching Mary Tyler Moore and The Partridge Family, or listening to Tony Orlando & Dawn and Janis Joplin. People would remember humanity’s first steps on the Moon, opening relations between US and China, perhaps the successful completion of the Human Genome Project to 99.99% accuracy, and possibly the birth of Prometea, the first horse cloned by Italian scientists.

 

According to Ben Weinberg, Partner, Element Partners, “Every day, we see American companies with promising technologies that are unable to deploy their products because of a lack of debt financing. By filling this gap, the government will ignite the mass deployment of innovative technologies, allowing technologies ranging from industrial waste heat to pole-mounted solar PV to prove their economics and gain credibility in the debt markets.” 

 

Flying beneath our collective radar was the first floppy disk drive by IBM, the world’s first e-mail sent by Ray Tomlinson, the launch of the first laser printer by Xerox PARC and the Cream Soda Computer by Bill Fernandez and Steve Wozniak (who would found the Apple Computer company with Steve Jobs a few years later). 

Times have not changed that much. It’s 2011 and many of us face a similar disconnect with the events occurring around us. We are at the equivalent of 1986, a year on the cusp of the personal computer and the Internet fundamentally changing our world. 1986 was also the year that marked the beginning of a major financial shift into new markets. Venture Capital (VC) experienced its most substantial finance-raising season, with approximately $750 million, and the NASDAQ was established to help create a market for these companies.

Leading this charge was Kleiner Perkins Caulfield & Beyers (KPCB), a firm that turned technical expertise into possibly the most successful IT venture capital firm in Silicon Valley. The IT model looked for a percentage of big successes to offset losses: an investment like the $8 million in Cerent, which was sold to Cisco Systems for $6.9 billion, could make up for a lot of great ideas that didn’t quite make it.

Changing Financial Models

But the VC model that worked so well for information and telecommunications doesn’t work in the new revolution. Not only is the financing scale of the cleantech revolution orders of magnitude larger than the last, this early in the game even analysts are struggling to see the future.

Steven Milunovich, who hosted the BofA Merrill Lynch Global Research lunch, remarked that each revolution has an innovation phase which may last for as long as 25 years, followed by an implementation phase of another 25. Most money is made in the first 20 years, so real players want to get in early. But the question is: Get in where, for how much and with whom?

There is still market scepticism and uncertainty about the staying power of the clean energy revolution. Milunovich estimates that many institutional investors don’t believe in global warming, and adopt a “wait and see” attitude complicated by government impasse on energy security legislation. For those who are looking at these markets, their motivation ranges from concerns about oil scarcity, supremacy in the “new Sputnik” race, the shoring up of homeland security and – for some – a concern about the effects of climate change. Many look askance at those who see that we are in the midst of a fundamental change in how we produce and use energy. Milunovich, for all these reasons, is “cautious in the short term, bullish on the long.”

The Valley of Death

Every new technology brings with it needs for new financing. In the sixth revolution, with budget needs 10 times those of IT, the challenge is moving from idea to prototype to commercialization. The Valley of Death, as a recent Bloomberg New Energy Finance whitepaper, Crossing the Valley of Death pointed out, is the gap between technology creation and commercial maturity.

But some investors and policy makers continue to hope that private capital will fuel this gap, much as it did the last. They express concern over the debt from government programs like the stimulus funds (American Recovery and Reinvestment Act) which have invested millions in new technologies in the clean energy sector, as well as helping states with rebuilding infrastructure and other projects. They question why the traditional financing models, which made the United States the world leader in information technology and telecommunications, can’t be made to work today, if the Government would just get out of the way.

But analysts from many sides of financing believe that government support, of some kind, is essential to move projects forward, because cleantech and biotech projects require a much larger input of capital in order to get to commercialization. This gap not only affects commercialization, but is also affecting investments in new technologies, because financial interests are concerned that their investment might not see fruition – get to commercial scale.

How new technologies are radically different from the computer revolution.

Infrastructure complexity

This revolution is highly dependent on an existing – but aging – energy infrastructure. Almost 40 years after the start of the telecommunications revolution, we are still struggling with a communications infrastructure that is fragmented, redundant, and inefficient. Integrating new sources of energy, and making better use of what we have, is an even more complex – and more vital – task.

According to “Crossing the Valley of Death,” the Bloomberg New Energy Finance Whitepaper,

 

“The events of the past few years confirm that it is only with the public sector’s help that the Commercialization Valley of Death can be addressed, both in the short and the long term. Only public institutions have ‘public benefits’ obligations and the associated mandated risk-tolerance for such classes of investments, along with the capital available to make a difference at scale. Project financiers have shown they are willing to pick up the ball and finance the third, 23rd, and 300th project that uses that new technology. It is the initial technology risk that credit committees and investment managers will not tolerate.” 

 

Everything runs on fuel and energy, from our homes to our cars to our industries, schools, and hospitals. Most of us have experienced the disconnect we feel when caught in a blackout: “The air-conditioner won’t work so I guess I’ll turn on a fan,” only to realize we can’t do either. Because energy is so vital to every aspect of our economy, federal, state and local entities regulate almost every aspect of how energy is developed, deployed, and monetized. Wind farm developers face a patchwork quilt of municipal, county, state and federal regulations in getting projects to scale. 

Incentives from government sources, as well as utilities, pose both an opportunity and a threat: the market rises and falls in direct proportion to funding and incentives. Navigating these challenges takes time and legal expertise: neither of which are in abundant supply to entrepreneurs.

Development costs

Though microchips are creating ever-smaller electronics, cleantech components – such as wind turbines and photovoltaics – are huge. They can’t be developed in a garage, like Hewlett and Packard’s first oscilloscope. A new generation of biofuels that utilizes nanotechnology isn’t likely to take place out of a dorm room, as did Michael Dell’s initial business selling customized computers. What this means for sixth revolution projects is that they have much larger funding needs, at much earlier stages.

Stepping up and supporting innovation, universities – and increasingly corporations – are partnering with early stage entrepreneurs. They are providing technology resources, such as laboratories and technical support, as well as management expertise in marketing, product development, government processes, and financing. Universities get funds from technology transfer arrangements, while corporations invest in a new technologies, expanding their product base, opening new businesses, or providing cost-benefit and risk-analysis of various approaches.

But even with such help, venture capital and other private investors are needed to augment costs that cannot be born alone. These investors look to some assurance that projects will produce revenue in order to return the original investment. So concerns over the Valley of Death affects even early stage funding.

Time line to completion

So many of us balk at two year contracts for our cell phones that there is talk of making such requirements illegal. But energy projects, by their size and complexity, look out over years, if not decades. Commercial and industrial customers look to spread their costs over ten to twenty years, and contracts cover contingencies like future business failure, the sale of properties, or the prospect of renovations that may affect the long term viability of the original project.

Kevin Walsh, managing director and head of Power and Renewable Energy at GE Energy Financial Services states, “GE Energy Financial Services supports the creation of CEDA or a similar institution because it would expand the availability of low-cost capital to the projects and companies in which we invest, and it would help expand the market for technology supplied by other GE businesses.”

Michael Holman, analyst for Lux Research, noted that a $25 million investment in Google morphed into $1.7 billion 5 years later. In contrast, a leading energy storage company started with a $300 million investment, and 9 years later valuation remains uncertain. These are the kinds of barriers that can stall the drive we need for 21st century technologies.

Looking to help bridge the gap in new cleantech and biotech projects, is a proposed government-based solution called the Clean Energy Deployment Administration (CEDA). There is a house and senate version, as well as a house Green Bank bill to provide gap financing. Recently, over 42 companies, representing many industries and organizations, signed a letter to President Obama, supporting the Senate version, the “21st Century Energy Technology Deployment Act.”

Both the house and senate bills propose to create, as an office within the US Department of Energy (DOE), an administration which would be tasked with lending to risky cleantech projects for the purpose of bringing new technologies to market. CEDA would be the bridge needed to ensure the successful establishment of the green economy, by partnering with private investment to bring the funding needed to get these technologies to scale. Both versions capitalize the agency with $10 Billion (Senate) and $7.5 Billion (House), with an expected 10% loss reserve long term.

By helping a new technology move more effectively through the pipeline from idea to deployment, CEDA can substantially increase private sector investment in energy technology development and deployment. It can create a more successful US clean energy industry, with all the attendant economic and job creation benefits.

Who Benefits?

CEDA funding could be seen as beneficial for even the most unlikely corporations. Ted Horan is the Marketing and Business Development Manager for Hycrete, a company that sells a waterproof concrete. Hardly a company that springs to mind when we think about clean technologies, he recently commented on why Hycrete CEO, Richard Guinn, is a signatory on the letter to Obama:

 

“The allocation of funding for emerging clean energy technologies through CEDA is an important step in solving our energy and climate challenges. Companies on the cusp of large-scale commercial deployment will benefit greatly and help accelerate the adoption of clean energy practices throughout our economy.” 

 

In his opinion, the manufacturing and construction that is needed to push us out of a stagnating economy will be supported by innovation coming from the cleantech and biotech sectors. 

Google’s Dan Reicher, Director of Climate Change and Energy Initiatives, has been a supporter from the inception of CEDA. He has testified before both houses of Congress, and was a signatory on the letter to President Obama. Google’s interest in clean and renewable energies dates back several years. The company is actively involved in projects to cut costs of solar thermal and expand the use of plug-in vehicles, and has developed the Power Meter, a product which brings home energy management to anyone’s desktop-for free.

Financial support includes corporations like GE Energy Financial Services, Silicon Valley Venture Capital such as Kleiner, Perkins Caulfiled and Byers, and Mohr Davidow Ventures, and Energy Capital including Hudson Clean Energy and Element Partners.Can something like the senate version of CEDA leap the Valley of Death?

As Will Coleman from Mohr Davidow Ventures, said, “The Devil’s in the details.” The Senate version has two significant changes from previous proposals: an emphasis on breakthrough as opposed to conventional technologies, and political independence.

Neil Auerbach, Managing Partner, Hudson Clean Energy

The clean energy sector can be a dynamic growth engine for the US economy, but not without thoughtful government support for private capital formation. **[Government policy] promises to serve as a valuable bridging tool to accelerate private capital formation around companies facing the challenge, and can help ensure that the US remains at the forefront of the race for dominance in new energy technologies.

Breakthrough Technologies

Coleman said that “breakthrough” includes the first or second deployment of a new approach, not just the game changing science-fiction solution that finally brings us limitless energy at no cost. The Bloomberg New Energy white paper uses the term “First of Class.” Bringing solar efficiency up from 10% to 20%, or bringing manufacturing costs down by 50%, would be a breakthrough that would help us begin to compete with threats from China and India. Conventional technologies, those that are competing with existing commercialized projects, would get less emphasis.

Political Independence

Political independence is top of mind for many who spoke or provided an analysis of the bill. Michael Holman, analyst at Lux Research, expressed the strongest concerns that CEDA doesn’t focus enough on incentives to bring together innovative start-ups with larger established firms.

 

“The government itself taking on the responsibility of deciding what technologies to back isn’t likely to work-it’s an approach with a dreadful track record. That said, it is important for the federal government to lead – the current financing model for bringing new energy technologies to market is broken, and new approaches are badly needed.” 

 

For many, the senate bill has many advantages over the house bill, in providing for a decision making process that includes technologists and private sector experts. 

 

“I think both sides [of the aisle] understand this is an important program, and must enable the government to be flexible and employ a number of different approaches. The Senate version empowers CEDA to take a portfolio approach and manage risk over time, which I think is good. In the House bill, CEDA has to undergo the annual appropriation process, which runs the risk of politicizing every investment decision in isolation and before we have a chance to see the portfolio mature.” – Will Coleman, Mohr Davidow. 

 

Michael DeRosa, Managing Director of Element Partners added, 

 

“The framework must ensure the selection of practical technologies, optimization of risk/return for taxpayer dollars, and appropriate oversight for project selection and spending. **Above all, these policies must be designed with free markets principles in mind and not be subject to political process.” 

 

If history is any indication, rarely are those in the middle of game-changing events aware of their role in what will one day be well-known for their sweeping influence. But what we can see clearly now is the gap between idea and commercial maturity. CEDA certainly offers some hope that we may yet see the cleantech age grow up into adulthood. But will we act quickly enough before all of the momentum and hard work that has brought us this far falls flat as other countries take leadership roles, leaving us in the dust? 

THE GREEN ECONOMY is an information company, providing timely, credible facts and analyses on companies adapting to meet the challenges of a green future.

Markets are in transition; customers are demanding a higher quality of life, such as clean water and energy. These pressures are affecting commodity prices, access to markets, the nature of innovation and more. At the same time, infrastructure (water, energy, transportation), is becoming more – not less – localized. These changes mean opportunities and demand new partnerships to deliver increasingly complex solutions. THE GREEN ECONOMY tells those stories.

Impacts of Information Technology on Society in the New Century

In the past few decades there has been a revolution in computing and communications, and all indications are that technological progress and use of information technology will continue at a rapid pace. Accompanying and supporting the dramatic increases in the power and use of new information technologies has been the declining cost of communications as a result of both technological improvements and increased competition. According to Moore’s law the processing power of microchips is doubling every 18 months. These advances present many significant opportunities but also pose major challenges. Today, innovations in information technology are having wide-ranging effects across numerous domains of society, and policy makers are acting on issues involving economic productivity, intellectual property rights, privacy protection, and affordability of and access to information. Choices made now will have long lasting consequences, and attention must be paid to their social and economic impacts.

One of the most significant outcomes of the progress of information technology is probably electronic commerce over the Internet, a new way of conducting business. Though only a few years old, it may radically alter economic activities and the social environment. Already, it affects such large sectors as communications, finance and retail trade and might expand to areas such as education and health services. It implies the seamless application of information and communication technology along the entire value chain of a business that is conducted electronically.

The impacts of information technology and electronic commerce on business models, commerce, market structure, workplace, labour market, education, private life and society as a whole.

1. Business Models, Commerce and Market Structure

One important way in which information technology is affecting work is by reducing the importance of distance. In many industries, the geographic distribution of work is changing significantly. For instance, some software firms have found that they can overcome the tight local market for software engineers by sending projects to India or other nations where the wages are much lower. Furthermore, such arrangements can take advantage of the time differences so that critical projects can be worked on nearly around the clock. Firms can outsource their manufacturing to other nations and rely on telecommunications to keep marketing, R&D, and distribution teams in close contact with the manufacturing groups. Thus the technology can enable a finer division of labour among countries, which in turn affects the relative demand for various skills in each nation. The technology enables various types of work and employment to be decoupled from one another. Firms have greater freedom to locate their economic activities, creating greater competition among regions in infrastructure, labour, capital, and other resource markets. It also opens the door for regulatory arbitrage: firms can increasingly choose which tax authority and other regulations apply.

Computers and communication technologies also promote more market-like forms of production and distribution. An infrastructure of computing and communication technology, providing 24-hour access at low cost to almost any kind of price and product information desired by buyers, will reduce the informational barriers to efficient market operation. This infrastructure might also provide the means for effecting real-time transactions and make intermediaries such as sales clerks, stock brokers and travel agents, whose function is to provide an essential information link between buyers and sellers, redundant. Removal of intermediaries would reduce the costs in the production and distribution value chain. The information technologies have facilitated the evolution of enhanced mail order retailing, in which goods can be ordered quickly by using telephones or computer networks and then dispatched by suppliers through integrated transport companies that rely extensively on computers and communication technologies to control their operations. Nonphysical goods, such as software, can be shipped electronically, eliminating the entire transport channel. Payments can be done in new ways. The result is disintermediation throughout the distribution channel, with cost reduction, lower end-consumer prices, and higher profit margins.

The impact of information technology on the firms’ cost structure can be best illustrated on the electronic commerce example. The key areas of cost reduction when carrying out a sale via electronic commerce rather than in a traditional store involve physical establishment, order placement and execution, customer support, strong, inventory carrying, and distribution. Although setting up and maintaining an e-commerce web site might be expensive, it is certainly less expensive to maintain such a storefront than a physical one because it is always open, can be accessed by millions around the globe, and has few variable costs, so that it can scale up to meet the demand. By maintaining one ‘store’ instead of several, duplicate inventory costs are eliminated. In addition, e-commerce is very effective at reducing the costs of attracting new customers, because advertising is typically cheaper than for other media and more targeted. Moreover, the electronic interface allows e-commerce merchants to check that an order is internally consistent and that the order, receipt, and invoice match. Through e-commerce, firms are able to move much of their customer support on line so that customers can access databases or manuals directly. This significantly cuts costs while generally improving the quality of service. E-commerce shops require far fewer, but high-skilled, employees. E-commerce also permits savings in inventory carrying costs. The faster the input can be ordered and delivered, the less the need for a large inventory. The impact on costs associated with decreased inventories is most pronounced in industries where the product has a limited shelf life (e.g. bananas), is subject to fast technological obsolescence or price declines (e.g. computers), or where there is a rapid flow of new products (e.g. books, music). Although shipping costs can increase the cost of many products purchased via electronic commerce and add substantially to the final price, distribution costs are significantly reduced for digital products such as financial services, software, and travel, which are important e-commerce segments.

Although electronic commerce causes the disintermediation of some intermediaries, it creates greater dependency on others and also some entirely new intermediary functions. Among the intermediary services that could add costs to e-commerce transactions are advertising, secure online payment, and delivery. The relative ease of becoming an e-commerce merchant and setting up stores results in such a huge number of offerings that consumers can easily be overwhelmed. This increases the importance of using advertising to establish a brand name and thus generate consumer familiarity and trust. For new e-commerce start-ups, this process can be expensive and represents a significant transaction cost. The openness, global reach, and lack of physical clues that are inherent characteristics of e-commerce also make it vulnerable to fraud and thus increase certain costs for e-commerce merchants as compared to traditional stores. New techniques are being developed to protect the use of credit cards in e-commerce transactions, but the need for greater security and user verification leads to increased costs. A key feature of e-commerce is the convenience of having purchases delivered directly. In the case of tangibles, such as books, this incurs delivery costs, which cause prices to rise in most cases, thereby negating many of the savings associated with e-commerce and substantially adding to transaction costs.

With the Internet, e-commerce is rapidly expanding into a fast-moving, open global market with an ever-increasing number of participants. The open and global nature of e-commerce is likely to increase market size and change market structure, both in terms of the number and size of players and the way in which players compete on international markets. Digitized products can cross the border in real time, consumers can shop 24 hours a day, seven days a week, and firms are increasingly faced with international online competition. The Internet is helping to enlarge existing markets by cutting through many of the distribution and marketing barriers that can prevent firms from gaining access to foreign markets. E-commerce lowers information and transaction costs for operating on overseas markets and provides a cheap and efficient way to strengthen customer-supplier relations. It also encourages companies to develop innovative ways of advertising, delivering and supporting their product and services. While e-commerce on the Internet offers the potential for global markets, certain factors, such as language, transport costs, local reputation, as well as differences in the cost and ease of access to networks, attenuate this potential to a greater or lesser extent.

2. Workplace and Labour Market

Computers and communication technologies allow individuals to communicate with one another in ways complementary to traditional face-to-face, telephonic, and written modes. They enable collaborative work involving distributed communities of actors who seldom, if ever, meet physically. These technologies utilize communication infrastructures that are both global and always up, thus enabling 24-hour activity and asynchronous as well as synchronous interactions among individuals, groups, and organizations. Social interaction in organizations will be affected by use of computers and communication technologies. Peer-to-peer relations across department lines will be enhanced through sharing of information and coordination of activities. Interaction between superiors and subordinates will become more tense because of social control issues raised by the use of computerized monitoring systems, but on the other hand, the use of e-mail will lower the barriers to communications across different status levels, resulting in more uninhibited communications between supervisor and subordinates.

That the importance of distance will be reduced by computers and communication technology also favours telecommuting, and thus, has implications for the residence patterns of the citizens. As workers find that they can do most of their work at home rather than in a centralized workplace, the demand for homes in climatically and physically attractive regions would increase. The consequences of such a shift in employment from the suburbs to more remote areas would be profound. Property values would rise in the favoured destinations and fall in the suburbs. Rural, historical, or charming aspects of life and the environment in the newly attractive areas would be threatened. Since most telecommuters would be among the better educated and higher paid, the demand in these areas for high-income and high-status services like gourmet restaurants and clothing boutiques would increase. Also would there be an expansion of services of all types, creating and expanding job opportunities for the local population.

By reducing the fixed cost of employment, widespread telecommuting should make it easier for individuals to work on flexible schedules, to work part time, to share jobs, or to hold two or more jobs simultaneously. Since changing employers would not necessarily require changing one’s place of residence, telecommuting should increase job mobility and speed career advancement. This increased flexibility might also reduce job stress and increase job satisfaction. Since job stress is a major factor governing health there may be additional benefits in the form of reduced health costs and mortality rates. On the other hand one might also argue that technologies, by expanding the number of different tasks that are expected of workers and the array of skills needed to perform these tasks, might speed up work and increase the level of stress and time pressure on workers.

A question that is more difficult to be answered is about the impacts that computers and communications might have on employment. The ability of computers and communications to perform routine tasks such as bookkeeping more rapidly than humans leads to concern that people will be replaced by computers and communications. The response to this argument is that even if computers and communications lead to the elimination of some workers, other jobs will be created, particularly for computer professionals, and that growth in output will increase overall employment. It is more likely that computers and communications will lead to changes in the types of workers needed for different occupations rather than to changes in total employment.

A number of industries are affected by electronic commerce. The distribution sector is directly affected, as e-commerce is a way of supplying and delivering goods and services. Other industries, indirectly affected, are those related to information and communication technology (the infrastructure that enables e-commerce), content-related industries (entertainment, software), transactions-related industries (financial sector, advertising, travel, transport). eCommerce might also create new markets or extend market reach beyond traditional borders. Enlarging the market will have a positive effect on jobs. Another important issue relates to inter linkages among activities affected by e-commerce. Expenditure for e-commerce-related intermediate goods and services will create jobs indirectly, on the basis of the volume of electronic transactions and their effect on prices, costs and productivity. The convergence of media, telecommunication and computing technologies is creating a new integrated supply chain for the production and delivery of multimedia and information content. Most of the employment related to e-commerce around the content industries and communication infrastructure such as the Internet.

Jobs are both created and destroyed by technology, trade, and organizational change. These processes also underlie changes in the skill composition of employment. Beyond the net employment gains or losses brought about by these factors, it is apparent that workers with different skill levels will be affected differently. E-commerce is certainly driving the demand for IT professionals but it also requires IT expertise to be coupled with strong business application skills, thereby generating demand for a flexible, multi-skilled work force. There is a growing need for increased integration of Internet front-end applications with enterprise operations, applications and back-end databases. Many of the IT skill requirements needed for Internet support can be met by low-paid IT workers who can deal with the organizational services needed for basic web page programming. However, wide area networks, competitive web sites, and complex network applications require much more skill than a platform-specific IT job. Since the skills required for e-commerce are rare and in high demand, e-commerce might accelerate the up skilling trend in many countries by requiring high-skilled computer scientists to replace low-skilled information clerks, cashiers and market salespersons.

3. Education

Advances in information technology will affect the craft of teaching by complementing rather than eliminating traditional classroom instruction. Indeed the effective instructor acts in a mixture of roles. In one role the instructor is a supplier of services to the students, who might be regarded as its customers. But the effective instructor occupies another role as well, as a supervisor of students, and plays a role in motivating, encouraging, evaluating, and developing students. For any topic there will always be a small percentage of students with the necessary background, motivation, and self-discipline to learn from self-paced workbooks or computer assisted instruction. For the majority of students, however, the presence of a live instructor will continue to be far more effective than a computer assisted counterpart in facilitating positive educational outcomes. The greatest potential for new information technology lies in improving the productivity of time spent outside the classroom. Making solutions to problem sets and assigned reading materials available on the Internet offers a lot of convenience. E-mail vastly simplifies communication between students and faculty and among students who may be engaged in group projects. Advances in information technology will affect the craft of teaching by complementing rather than eliminating traditional classroom instruction. Indeed the effective instructor acts in a mixture of roles. In one role the instructor is a supplier of services to the students, who might be regarded as its customers. But the effective instructor occupies another role as well, as a supervisor of students, and plays a role in motivating, encouraging, evaluating, and developing students. For any topic there will always be a small percentage of students with the necessary background, motivation, and self-discipline to learn from self-paced workbooks or computer assisted instruction. For the majority of students, however, the presence of a live instructor will continue to be far more effective than a computer assisted counterpart in facilitating positive educational outcomes. The greatest potential for new information technology lies in improving the productivity of time spent outside the classroom. Making solutions to problem sets and assigned reading materials available on the Internet offers a lot of convenience. E-mail vastly simplifies communication between students and faculty and among students who may be engaged in group projects.

Although distance learning has existed for some time, the Internet makes possible a large expansion in coverage and better delivery of instruction. Text can be combined with audio/ video, and students can interact in real time via e-mail and discussion groups. Such technical improvements coincide with a general demand for retraining by those who, due to work and family demands, cannot attend traditional courses. Distance learning via the Internet is likely to complement existing schools for children and university students, but it could have more of a substitution effect for continuing education programmes. For some degree programmes, high-prestige institutions could use their reputation to attract students who would otherwise attend a local facility. Owing to the Internet’s ease of access and convenience for distance learning, overall demand for such programmes will probably expand, leading to growth in this segment of e-commerce.

As shown in the previous section, high level skills are vital in a technology-based and knowledge intensive economy. Changes associated with rapid technological advances in industry have made continual upgrading of professional skills an economic necessity. The goal of lifelong learning can only be accomplished by reinforcing and adapting existing systems of learning, both in public and private sectors. The demand for education and training concerns the full range of modern technology. Information technologies are uniquely capable of providing ways to meet this demand. Online training via the Internet ranges from accessing self-study courses to complete electronic classrooms. These computer-based training programmes provide flexibility in skills acquisition and are more affordable and relevant than more traditional seminars and courses.

4. Private Life and Society

Increasing representation of a wide variety of content in digital form results in easier and cheaper duplication and distribution of information. This has a mixed effect on the provision of content. On the one hand, content can be distributed at a lower unit cost. On the other hand, distribution of content outside of channels that respect intellectual property rights can reduce the incentives of creators and distributors to produce and make content available in the first place. Information technology raises a host of questions about intellectual property protection and new tools and regulations have to be developed in order to solve this problem.

Many issues also surround free speech and regulation of content on the Internet, and there continue to be calls for mechanisms to control objectionable content. However it is very difficult to find a sensible solution. Dealing with indecent material involves understanding not only the views on such topics but also their evolution over time. Furthermore, the same technology that allows for content altering with respect to decency can be used to filter political speech and to restrict access to political material. Thus, if censorship does not appear to be an option, a possible solution might be labelling. The idea is that consumers will be better informed in their decisions to avoid objectionable content.

The rapid increase in computing and communications power has raised considerable concern about privacy both in the public and private sector. Decreases in the cost of data storage and information processing make it likely that it will become practicable for both government and private data-mining enterprises to collect detailed dossiers on all citizens. Nobody knows who currently collects data about individuals, how this data is used and shared or how this data might be misused. These concerns lower the consumers’ trust in online institutions and communication and, thus, inhibit the development of electronic commerce. A technological approach to protecting privacy might by cryptography although it might be claimed that cryptography presents a serious barrier to criminal investigations.

It is popular wisdom that people today suffer information overload. A lot of the information available on the Internet is incomplete and even incorrect. People spend more and more of their time absorbing irrelevant information just because it is available and they think they should know about it. Therefore, it must be studied how people assign credibility to the information they collect in order to invent and develop new credibility systems to help consumers to manage the information overload.

Technological progress inevitably creates dependence on technology. Indeed the creation of vital infrastructure ensures dependence on that infrastructure. As surely as the world is now dependent on its transport, telephone, and other infrastructures, it will be dependent on the emerging information infrastructure. Dependence on technology can bring risks. Failures in the technological infrastructure can cause the collapse of economic and social functionality. Blackouts of long-distance telephone service, credit data systems, and electronic funds transfer systems, and other such vital communications and information processing services would undoubtedly cause widespread economic disruption. However, it is probably impossible to avoid technological dependence. Therefore, what must be considered is the exposure brought from dependence on technologies with a recognizable probability of failure, no workable substitute at hand, and high costs as a result of failure.

The ongoing computing and communications revolution has numerous economic and social impacts on modern society and requires serious social science investigation in order to manage its risks and dangers. Such work would be valuable for both social policy and technology design. Decisions have to be taken carefully. Many choices being made now will be costly or difficult to modify in the future.

Does Technology Benefit Young Children’s Education?

As parents, all of us have fought the battle with our kids as they are absorbed into a video game or movie on an iPad, tablet or smartphone. We’ve had a better chance of getting the attention of Tom Cruise walking the red carpet than our kids.

Today, it’s common for two-year-olds to be using iPads, elementary schoolers hooked up to video games, and we all suffer (or live with) the challenge of prying your middle-schooler away from the computer long enough to eat a decent meal…

Technology is everywhere and its draw on kids is obvious, but is technology helping our kids learn?
Technology is becoming more social, adaptive, and customized, and as a result, it can be a fantastic teaching tool. That stated, as parents, we need to establish boundaries.

Today, software is connecting kids to online learning communities, tracking kids’ progress through lessons and games, and customizing each students’ experience.

By the time your child is in elementary school, they will probably well-versed in technology.

Learning with Technology at School
Schools are investing more and more in technology. Whether your child’s class uses an interactive Smartboard, laptops, or another device, here are three ways to make sure that technology is used effectively.

Young children love playing with technology, from iPads to digital cameras. What do early childhood practitioners – and parents, too – need to think about before handing kids these gadgets?

Let’s start at the beginning: what is technology in early childhood?
Technology can be as simple as a camera, audio recorder, music player, TV, DVD player, or more recent technology like iPads, tablets, and smartphones used in child care centers, classrooms, or at home.

More than once, I’ve had teachers tell me, “I don’t do technology.” I ask them if they’ve ever taken a digital photo of their students, played a record, tape, or DVD, or give kids headphones to listen to a story.

Teachers have always used technology. The difference is that now teachers are using really powerful tools like iPads and iPhones in their personal and professional lives.

Technology is just a tool.
It shouldn’t be used in classrooms or child care centers because it’s cool, but because teachers can do activities that support the healthy development of children.

Teachers are using digital cameras – a less flashy technology than iPads – in really creative ways to engage children in learning. That may be all they need.

At the same time, teachers need to be able to integrate technology into the classroom or child care center as a social justice matter.

We can’t assume that all children have technology at home.

A lack of exposure could widen the digital divide – that is, the gap between those with and without access to digital technology – and limit some children’s school readiness and early success.

Just as all children need to learn how to handle a book in early literacy, they need to be taught how to use technology, including how to open it, how it works, and how to take care of it.

Experts worry that technology is bad for children.

There are serious concerns about children spending too much time in front of screens, especially given the many screens in children’s lives.

Today, very young children are sitting in front of TVs, playing on iPads and iPhones, and watching their parents take photos on a digital camera, which has its own screen.

There used to be only the TV screen.

That was the screen we worried about and researched for 30 years.

We as a field know a whole lot about the impact of TV on children’s behavior and learning, but we know very little about all the new digital devices.

The American Academy of Pediatrics discourages screen time for children under two years old, but the NAEYC/Fred Rogers position statement takes a slightly different stance.

It says that technology and media should be limited, but what matters most is how it is used.

What is the content?

Is it being used in an intentional manner?

Is it developmentally appropriate?

As parents, we need to be aware of the drawbacks of technology and its impact on eyesight, vocabulary and physical development. We also need to be cognizant of our kids overall development,

My advice to teachers and parents is to trust your instincts. You know your child and if you think they have been watching the screen too long, turn it off.

It’s up to us, as parents, to notice that your child’s computer time is reducing or limiting interactions and playtime with other kids and nudge them in new directions. To encourage them to be physically active, to get outside and play.

It’s also up to the adult to understand the child’s personality and disposition and to figure out if a technology is one of the ways the child chooses to interact with the world.

At the same time, cut yourself some slack.

We all know that there are better things to do with children’s time than to plop them in front of a TV, but we also know that child care providers have to make lunch, and parents need time to take a shower.

In situations like that, it is the adult’s job to make the technology time more valuable and interactive by asking questions and connecting a child’s virtual experience on the screen with real-life experiences in her world.

Learning with Technology at Home
Whether you’re giving your child your smart screen phone to entertain them, or it’s your toddlers’ preferred playtime is on an iPad or tablet, here are eight ways to make sure your child’s experiences with technology are educational and fun.

Focus on Active Engagement

Any time your child is engaged with a screen, stop a program, or mute the commercials, and ask engaging questions. What was that character thinking? Why did the main character do that? What would you have done in that situation?

Allow for Repetition DVDs and YouTube videos add an essential ingredient for young minds which is repetition. Let your young child to watch the same video over and over, and ask him what he noticed after each viewing.

Make it Tactile Unlike computers that require a mouse to manipulate objects on the screen, iPads, tablets and smartphones allow kids manipulate “physical” objects with their fingers.

Practice Problem Solving An emerging category of games will force your child to solve problems as they play, potentially building concentration and analytical skills in the process; although the jury is still out on this. There is no clinical data that supports the marketing message of app makers.

Encourage Creation Use technology for creation, not just entertainment. Have your child record a story on your iPod, or sing a song into your video game system. Then, create an entirely new sound using the playback options, slow down and speed up their voice and add different backgrounds and beats until they’ve created something uniquely theirs.

Show Him How to Use It Many computer games have different levels and young children may not know how to move up or change levels. If your child is stuck on one level that’s become too easy, ask if he knows how to move up and help him if he wants more of a challenge.

Ask Why If your child is using an app or game the “wrong” way, always pressing the incorrect button, for example, ask them why. It may be that they like hearing the noise the game makes when they get the question wrong, or they might be stuck and can’t figure out which group of objects match number four.

Focus on Play Young kids should be exploring and playing with technology. This should be considered play, and not a focus on drilling skills.

Ask For Your Own Log-In Often, school programs come with a parent log-in that will allow you to see your child’s progress. If it doesn’t, ask to see the reports that a teacher has access to. Then, check his progress every few weeks. It’s a great way for you and your child to be on the same page about their progress.

Ask About Teacher Training Technology is often implemented in classrooms without appropriate professional development. If your child’s classroom is using a whole-class system, such as Clickers or an Interactive Smartboard, ask how it’s used in class and what training the teacher has had. “As a parent, you want to know if teachers feel well trained and they’re putting [new technologies] to good use.

Find Parent Resources One of the best ways that technology can help your child is by helping you learn more about learning.

Computers, smartphones, and tablets aren’t going away, but with a few tweaks and consideration, you can make your child’s technology-time productive, educational, and fun!

Let’s be honest. Most children can use a mouse, open and close apps, and even search the internet by the time they are three years old.

Once they have the cognitive ability, it’s time to talk with your child about internet safety.

Set clear guidelines and internet safety rules about what types of media are acceptable and carefully support and monitor your child’s technology use.

Tell your child to never share her name, address, or personal information online or on social media.

Talk with your child about what to do if he comes across inappropriate content (close the screen and alert you), and make sure you have a high-quality web filter and security system in place.

Wrapping it Up
Help your child understand that technology is just one of many tools for learning. Download educational games, read books and conduct research. When your child asks a question, conduct an Internet search to find the answer.

What Is the Relevance of Technology?

“Technology in the long-run is irrelevant”. That is what a customer of mine told me when I made a presentation to him about a new product. I had been talking about the product’s features and benefits and listed “state-of-the-art technology” or something to that effect, as one of them. That is when he made his statement. I realized later that he was correct, at least within the context of how I used “Technology” in my presentation. But I began thinking about whether he could be right in other contexts as well.

What is Technology?

Merriam-Webster defines it as:

1

a: the practical application of knowledge especially in a particular area: engineering 2 <medical technology>

b: a capability given by the practical application of knowledge <a car’s fuel-saving technology>

2

: a manner of accomplishing a task especially using technical processes, methods, or knowledge

3

: the specialized aspects of a particular field of endeavor <educational technology>

Wikipedia defines it as:

Technology (from Greek τέχνη, techne, “art, skill, cunning of hand”; and -λογία, -logia[1]) is the making, modification, usage, and knowledge of tools, machines, techniques, crafts, systems, and methods of organization, in order to solve a problem, improve a preexisting solution to a problem, achieve a goal, handle an applied input/output relation or perform a specific function. It can also refer to the collection of such tools, including machinery, modifications, arrangements and procedures. Technologies significantly affect human as well as other animal species’ ability to control and adapt to their natural environments. The term can either be applied generally or to specific areas: examples include construction technology, medical technology, and information technology.

Both definitions revolve around the same thing – application and usage.

Technology is an enabler

Many people mistakenly believe it is technology which drives innovation. Yet from the definitions above, that is clearly not the case. It is opportunity which defines innovation and technology which enables innovation. Think of the classic “Build a better mousetrap” example taught in most business schools. You might have the technology to build a better mousetrap, but if you have no mice or the old mousetrap works well, there is no opportunity and then the technology to build a better one becomes irrelevant. On the other hand, if you are overrun with mice then the opportunity exists to innovate a product using your technology.

Another example, one with which I am intimately familiar, are consumer electronics startup companies. I’ve been associated with both those that succeeded and those that failed. Each possessed unique leading edge technologies. The difference was opportunity. Those that failed could not find the opportunity to develop a meaningful innovation using their technology. In fact to survive, these companies had to morph oftentimes into something totally different and if they were lucky they could take advantage of derivatives of their original technology. More often than not, the original technology wound up in the scrap heap. Technology, thus, is an enabler whose ultimate value proposition is to make improvements to our lives. In order to be relevant, it needs to be used to create innovations that are driven by opportunity.

Technology as a competitive advantage?

Many companies list a technology as one of their competitive advantages. Is this valid? In some cases yes, but In most cases no.

Technology develops along two paths – an evolutionary path and a revolutionary path.

A revolutionary technology is one which enables new industries or enables solutions to problems that were previously not possible. Semiconductor technology is a good example. Not only did it spawn new industries and products, but it spawned other revolutionary technologies – transistor technology, integrated circuit technology, microprocessor technology. All which provide many of the products and services we consume today. But is semiconductor technology a competitive advantage? Looking at the number of semiconductor companies that exist today (with new ones forming every day), I’d say not. How about microprocessor technology? Again, no. Lots of microprocessor companies out there. How about quad core microprocessor technology? Not as many companies, but you have Intel, AMD, ARM, and a host of companies building custom quad core processors (Apple, Samsung, Qualcomm, etc). So again, not much of a competitive advantage. Competition from competing technologies and easy access to IP mitigates the perceived competitive advantage of any particular technology. Android vs iOS is a good example of how this works. Both operating systems are derivatives of UNIX. Apple used their technology to introduce iOS and gained an early market advantage. However, Google, utilizing their variant of Unix (a competing technology), caught up relatively quickly. The reasons for this lie not in the underlying technology, but in how the products made possible by those technologies were brought to market (free vs. walled garden, etc.) and the differences in the strategic visions of each company.

Evolutionary technology is one which incrementally builds upon the base revolutionary technology. But by it’s very nature, the incremental change is easier for a competitor to match or leapfrog. Take for example wireless cellphone technology. Company V introduced 4G products prior to Company A and while it may have had a short term advantage, as soon as Company A introduced their 4G products, the advantage due to technology disappeared. The consumer went back to choosing Company A or Company V based on price, service, coverage, whatever, but not based on technology. Thus technology might have been relevant in the short term, but in the long term, became irrelevant.

In today’s world, technologies tend to quickly become commoditized, and within any particular technology lies the seeds of its own death.

Technology’s Relevance

This article was written from the prospective of an end customer. From a developer/designer standpoint things get murkier. The further one is removed from the technology, the less relevant it becomes. To a developer, the technology can look like a product. An enabling product, but a product nonetheless, and thus it is highly relevant. Bose uses a proprietary signal processing technology to enable products that meet a set of market requirements and thus the technology and what it enables is relevant to them. Their customers are more concerned with how it sounds, what’s the price, what’s the quality, etc., and not so much with how it is achieved, thus the technology used is much less relevant to them.

Recently, I was involved in a discussion on Google+ about the new Motorola X phone. A lot of the people on those posts slammed the phone for various reasons – price, locked boot loader, etc. There were also plenty of knocks on the fact that it didn’t have a quad-core processor like the S4 or HTC One which were priced similarly. What they failed to grasp is that whether the manufacturer used 1, 2, 4, or 8 cores in the end makes no difference as long as the phone can deliver a competitive (or even best of class) feature set, functionality, price, and user experience. The iPhone is one of the most successful phones ever produced, and yet it runs on a dual-core processor. It still delivers one of the best user experiences on the market. The features that are enabled by the technology are what are relevant to the consumer, not the technology itself.

The relevance of technology therefore, is as an enabler, not as a product feature or a competitive advantage, or any myriad of other things – an enabler. Looking at the Android operating system, it is an impressive piece of software technology, and yet Google gives it away. Why? Because standalone, it does nothing for Google. Giving it away allows other companies to use their expertise to build products and services which then act as enablers for Google’s products and services. To Google, that’s where the real value is.

If Technology Is Effective in the Classroom – Why Do Some Students Dislike It So Much?

The effectiveness of technology use in the classroom has become a controversial issue. While many teachers and students feel that it’s best to use technology because it enhances teaching many others feel that it causes too many challenges and that it is a waste of time. If technology is as effective in the classroom as many teachers believe it to be; why do some students dislike it so much?

In order to objectively respond to this question, 3 articles were examined. 2 out of the 3 relate how the use of technology in the classroom frustrates students while the last one translates the thoughts of students who feel that technology in the classroom has responded to their need. So the issue is not that technology is not effective but rather that some teachers need to be mindful about technology use in the classroom and others need to be trained in order to properly use technology to teach so that students do not view technology as obstruction learning but as an enhancing tool.

After summarizing the 3 articles that have been reviewed we will be able to prove that there are 2 groups of students who claim to dislike technology in the classroom: Those who are improperly exposed to it by their teacher and those who did not give themselves enough time to familiarize themselves with it. We will then be able to get to the logical conclusion that those same students would appreciate the value of technology in the classroom if their teachers used it properly. Let us first summarize the articles that we are referring to.

The article “When good technology means bad teaching related that many students feel that teachers and professor use technology as a way to show off. Students complain of technology making their teachers “less effective than they would be if they stuck to a lecture at the chalkboard” (Young) other problems related by students include teachers wasting class time to teach about a web tool or to flab with a projector or software. When teachers are unfamiliar with the technological tools, they are likely to waist more time trying to use them the technological software that is used the most according to students is PowerPoint. Students complain that teachers use it instead of their lesson plan. Many students explain that it makes understanding more difficult “I call it PowerPoint abuse” (Young). Professors also post their PowerPoint Presentation to the school board before and after class and this encourages students to miss more classes.

Another problem reported in the article with the use of technology in the classrooms is that many schools spend time to train their staff about how to use a particular technology but it does not train them on “strategies to use them well” (Young). The writer believed that schools should also give small monetary incentives to teachers and professors to attend workshops.

In an interview made with 13 students, “some gave their teacher a failing when it came to using Power Point, Course Management systems and other classroom technology” (Young ) some of the complains were again about the misuse of PowerPoint’s and the fact that instructors use it to recite what’s on the scale. Another complaint was that teachers who are unfamiliar with technology often waste class time as they spend more time troubleshooting than teaching. The last complain mentioned is that some teachers require students to comment on online chat rooms weekly but that they do not monitor the outcome or never make reference to the discussion in class.

Similarly, the article “I’m not a computer person” (Lohnes 2013) speaks to the fact that students expectations as far as technology is concerned is very different. In a study done with 34 undergraduate university students, they advise that technology is an integral part of a university students life because they have to do must everything online from applying for college or university, searching and registering for classes, pay tuition and that in addition to being integrated in the administration, etc. technology is also widely used to teach and is valued by higher education.

Those students, however, feel that technology poses a barrier to success as they struggle to align with the ways in which the institution values technology.” A student explains that technology is used in her freshman year to turn in assignments, participate in discussion boards and blogs, emailing the professor, viewing grades and for a wide range of other administrative task including tracking the next school bus. This particular student whose name is Nichole says that she does not own a laptop but shares a family computer. She has a younger brother who also uses the computer to complete his school work so she consequently has to stay up late to complete assignments. She states “technology and I? We never had that connection” (Lohnes). Nichole dislikes the fact that her college requests that she had more contact with technology than she is conformable with. Nonetheless, she explains that as she started doing those school online assignments so frequently she came to realize that they were not that bad.

One of her issues though with technology is that she had come from Puerto Rico about a year prior entering college and that she never had to use the computer so much there. The articles relates that other college students like Nichole have admitted that they are “reluctant technology users” (Lohnes) The article wants to explain, in essence, that although most people would expect that college students prefer technology and are already familiar with it,” that assumption is faulty” (Lohnes).

On the other hand, the article “What Screenagers Say About… ” High school age students were asked about what they thought of technology but most expressed liking it. One of them said about PowerPoint: “My history teacher did a good job with Power Points. He would put them online, which made for really great reviews.” (Screneagers, 2011) Others expressed how technology was really who they are and that teachers should understand for example that when they text in class, they are not being rude but that they have gotten used to multi tasking. Another student invites teachers to not be afraid of technology “Teachers shouldn’t be afraid of technology. Understand that it’s how we live our lives. So don’t just push it out. Learn to cope with us and how we work.” (Screenagers, 2011)

Another student however, expressed how she prefers simpler technology that her teacher is comfortable with rather than high tech that the teacher does not manipulate well “The most important thing for teachers is to be comfortable with what they’re using. It doesn’t have to be super high tech. My math teacher used a projector, and it was one of my favorite classes. Then I would go to this other class where the teacher used Power Points and the SMART board, but I didn’t get any more out of it because she wasn’t comfortable with the technology” (Screenagers, 2011) Students spoke about their appreciation for virtually all types of technology used in the classroom. Another said “One of my teachers used Skype. That’s face-to-face interaction. If I had a problem with some math problem I was working on, I could take a picture of it and put it on the Skype screen. She could see where I was making my mistake. It really helped.” (Screenagers, 2011) The bottom line is that those high school students wanted to let teachers know that they really like technology and that it is already a great part of their daily routine but that it had to be used properly in order for them to enjoy it.

Similarly, they summarize a few things that they dislike as well. Among the list, they said: reading on the computer, paying a lot for an online textbook and the fact that they often forget everything else when they get caught up with using technology.

Nonetheless, they had much more positive things they liked in technology like for example that some teachers would text a question for them to think about before class, so if they do not know they answer, they would communicate with classmates to discuss the possibility for the answer before class. This allows them to go to class prepared. They also like using Skype, emailing their teachers instead of going to speak to them in person. They also enjoy discussion boards. The advice they would like to convey to their teachers is to make sure that they are comfortable with whatever technological tools they are using, to give them more freedom to use the good sites and those in the middle range when they are surfing the net using school computers and to understand that technology is part of their lives.

After summarizing those articles, we can see that the students mentioned in Youngs, 2004 dislike technology because their experience with it was not satisfactory. In other terms, a group of students dislike technology because some teachers are not mindful about technology use or they need additional training. For example, some students are frustrated because they feel that instructors waist their time when they are not properly trained to use the technological tools. Others disliked the fact that some teachers had PowerPoint presentations which were either not meaningful or they would just read whatever they wrote and add no additional comments. Those examples are called “bad teaching (Young, 2004) and they are in fact terrible examples that teachers should not follow because technology is not meant to help teachers do the least work or to adopt poor teaching practices. Somme students related that PowerPoint was widely used by teachers so they even call it PowerPoint abuse.

I can relate to what is being expressed by those students. I observed a Teaching Assistant teach a grammar class recently. He purchased a device to allow him to monitor the screen without touching the computer. He was able to walk throughout the class while changing slides. It all looked so impressive but despite all of this show, students were left so confused at the end of the lesson. When they asked questions, he went back to the slide that had the grammar rule and read it over to the class. The PowerPoint was a duplication of the textbook chapter. The same examples of the book were used. At the end of the course, he felt that he had done a great PowerPoint when in fact, it was not meaningful. It was a copy/paste project from the text book to the screen. This example shows that we need to use common sense when using technology. When teaching grammar, a teacher has to be able to come up with examples other than those in the book, you have to write on the board, have student practice what they have learned. PowerPoint use was a real bad idea, in my opinion, for teaching this course. It was just not the right technological tool for the lesson.

Students in that class may decide that they hate Power Points because it confuses them more while the issue is not with the use of PowerPoint but instead with the teacher’s poor choice of technology. The point I also want to make here is that teachers may sometimes be unaware of their improper use of technology. This is why, as educators, we sometimes need to ask students for their feedback so we may make corrections where needed.

We can then conclude that those students dislike technology as a result of improper technological use by teachers, and also because many teachers do not attend workshops or training sessions to help them obtain a broader knowledge of technology since they are so busy. Like suggest (Youngs, 2004) and (Lohnes, 2012), those same busy teachers would have attended those trainings if there were given an incentive. In the article “Technology Standards in a Third-Grade Classroom” (Kovalik, 2001), it is related how a study done on a 3rd grade class of 25 showed that students were properly using technology. There is no indication that those students dislike using technology. The article also mentioned how the teachers were highly trained because the Ohio board pays incentive to teachers to participate in technology training which teaching them not only how to use technology by teaches them strategies on when to use them.

Boards from other states should consider doing the same thing to ensure that their teachers are responding to the technological need of their students and that they are teaching them according to the standards. The Ohio school mentioned above met the standards as far as technology is concerned because of the technology coaching received by the teachers. If teachers learn how to properly use technology in the classroom, it will be a less frustrating experience for them and for the student who will less likely dislike technology since it will meet its purpose to enhance teaching.

The other groups of students who dislike technology are those who were not exposed to it for long enough. The College Freshman, Nichole advises that she was not exposed to so much technology while she was in high school in her home country; consequently, it seemed to be a burden to her to have to need a computer to complete most of her school assignments but also to interact with her classmate via a discussion board. What is interesting though is that even though she claimed to dislike technology so much, she advised that once she started to spend so much time using it, she realizes that it is not so bad. Even though it is likely that some people do not like the telephone and texting so much, the computer and some website have become part of most people daily routine. In Nichole’s case, she does not own a laptop and has to wait for her turn to use the family computer which means that she has no attachment to this media because her use of it is controlled. However, once she gets to own her own computer, it is a guaranteed that her view of technology will change.

I returned to school after about 12 years. When I was in college the 1st time around, nothing was electronic but when I contacted USF to apply, they told me that everything was online. At first, I asked why everything was online but once I got used to it, I started to understand the value of having the convenience to do a lot of things without having to live my home.

Therefore, Nichole will certainly not continue to dislike technology that much once she gets more familiar and more attached to it. The fact is that she stated that she started to realize that it was not that bad once she started doing so many assignments. She came to the conclusion that the computer was not yet a friend but that it was no longer an enemy; it became to her an acquaintance.

With this understanding, depending on the background of some ELL students and depending on whether or not they were exposed to technology in their home country, they may not like technology at first but this should not be a sign that they will never come to appreciated it. As teacher, we will need to allow them time to familiarize themselves with it while we continue to properly use it so that we do not advocate against it or involuntary send missed information about its true value.

On the other hand, the last article testifies to the fact that the new generation is technology driven and that when used properly, they benefits from it in the classroom, there are several examples of how teachers originally used technology to teach which are appreciated by students. What should the conclusion be then?

We have proven that technology use is effective in the classroom but that teachers need to take some actions in order to make this tool useful to students. It is necessary that they received some training if they lack it, and like a student suggested in the Screenager article, they should refrain from using complicated tools if they are not sure about how to use them. It’s best to properly use something much simpler that they are familiar with like a high school student suggested.

In addition, it is important for teachers to screen the countless technological tools and to research them before introducing them to their teaching. Should they test some that do not work well, they have to stop using them and seek one that is more appropriate. Most importantly, technology is not always the answer this is why teachers should be balanced when using it. If it is required that we use the board and chalks to help students better understand, this is what we should do. Doing so, we will ensure that more students appreciate the use of technology in the classroom for what it is worth.

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